"Cobayes Squad” – Generations Cobayes launches online YouTube series covering health and environment
Générations Cobayes has just launched its brand new web-series on YouTube, covering health and environment issues. With this series Générations Cobayes, a HEAL member, directly addresses young Francophones to inform them about topics such as endocrine disrupting chemicals, pesticides, and GMOs.
To appeal to younger generations, Générations Cobayes received support from various French YouTube stars, such as Mathieu Duméry, Nicolas Meyrieux, and Greg Romano.
Each episode starts with a guest YouTube star receiving a mysterious beeper, challenging them to press the device to learn more about the dangerous chemicals in their own homes. Once pressed, the Cobayes Squad led by Jackie Poulard appears to explain the risks of certain elements of our daily consumption and to give concrete solutions to these problems.
"We want to talk to young people about these issues in an entertaining and funny way. Our goal is to get people interested in these subjects and make them want to protect themselves and their relatives from any harm around them, in their homes, and in the everyday products", explains Générations Cobayes.
"We have been working for a few months with scientific experts and a scriptwriter to mix science, fiction, and fun in seven episodes. For each subject, we explain the problems and give simple solutions to solve them. We have a special guest for each episode, a different French YouTube-star. We find YouTube is the best way to reach young people, who are our target audience."
All videos from the "Cobayes Squad" series can be found online here. For more information, please visit the official Générations Cobayes website.
Originally posted on 13 April 2017